What Should I Charge for a Private Yoga Session?

Yoga teacher greeting a student with a handshake before a private session.

Private yoga session pricing can feel confusing, but the truth is most teachers charge between $50 and $150 per hour depending on location, experience, and format. Where you land in that range depends on your location, experience, and how you package your services. This guide shows you how to set your rate with confidence, structure discounts, and adapt to your market.

How does location and demographics affect my rates?

  • Urban / high cost-of-living areas (NYC, LA, San Francisco): $100–$200 per hour is typical.
  • Mid-sized cities and suburbs: $75–$110/hour.
  • Small towns or rural areas: $50–$75/hour.

Demographics shape rates too. Professionals in premium markets expect higher prices, while students, retirees, or budget-conscious communities may respond better to modest rates paired with package deals.

How should I factor in my experience and training?

  • New teachers (200-hour certified, less than 2 years experience): $50–$70/hour.
  • Experienced teachers (500-hour certified, specialized skills, 3–5 years): $75–$110/hour.
  • Advanced/specialized teachers (therapy, prenatal, athletes, 10+ years): $100–$150/hour.

Your credentials, results, and reputation justify moving toward the higher end of the range.

Should I charge differently for online vs in-person?

Yes. Online sessions usually run 20–30% less than in-person lessons. A standard online private falls between $40–$100/hour, while in-person averages $75–$125/hour. Specialized skills or strong reputation can allow you to maintain higher rates online too.

Check out The Yoga Teacher’s Tech Toolbox

How can I structure packages and discounts?

Packages encourage commitment and reduce cancellations. A simple model looks like this:

  • Single session (60 minutes): Base rate (e.g., $90).
  • 5-session package: 5–10% discount (e.g., $425 instead of $450).
  • 10-session package: 10–15% discount (e.g., $765 instead of $900).

Other adjustments:

  • Add $5–$15 per extra student for couples or small groups.
  • Add a travel fee ($10+) for in-home sessions.
  • Offer 30- or 90-minute formats to widen options.
Infographic showing private yoga session pricing ranges and adjusters.

What’s a simple step-by-step process to set my rate?

  1. Research your area – Check what other teachers charge locally.
  2. Choose your base rate – Pick a price within the typical range that reflects your skill and experience.
  3. Differentiate online and in-person – Keep a 20–30% spread.
  4. Build packages – Incentivize commitment with multi-session discounts.
  5. Add extras – Travel, couples, or specialized sessions.
  6. Review regularly – If your schedule fills up, raise rates; if not, refine your offer.

FAQs

Q: Should I publish my rates online?
A: Many teachers do for transparency. Others prefer to share rates only with serious inquiries. Both approaches can work.

Q: How do I raise rates without losing clients?
A: Give 30–60 days’ notice, explain added value (training, experience), and consider honoring old rates for long-term students.

Q: Should I use sliding scale pricing?
A: You can, but it’s often better to keep your private rate firm and offer workshops, group classes, or online programs for budget-friendly options.

Glassdoor’s yoga instructor salary page

Conclusion

Setting your private yoga session rate doesn’t have to be complicated. Start within the $75–$125 average, adjust for your market and expertise, and use packages to encourage commitment. The key is balancing fair value for clients with sustainable income for yourself. With clear pricing, you’ll feel confident and your students will know exactly what to expect.

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