Yoga teachers today are discovering that the studio is no longer the only place to teach. Yoga digital products allow you to share your expertise with students around the world while creating income that isn’t tied to class hours. Whether you’re new to teaching or a seasoned instructor, digital offerings let you work smarter, not harder. From online courses and guided meditations to ebooks and membership programs, there are more opportunities than ever to expand your reach. This guide breaks down exactly how to create, package, and sell your own digital products, using clear steps and real examples from successful teachers. By the end, you’ll see how yoga digital products can add stability, freedom, and creativity to your teaching career.

Because they expand your reach, impact, and income. With digital products, you’re no longer limited by geography or schedule. A single video class, once recorded, can serve hundreds of students around the world.

Research shows that 47% of yoga teachers shifted to teaching online during the pandemic, and many continue to do so because demand remains high. Online platforms also reduce costs: no studio rent, no commuting, and no revenue split with gym owners. Teachers like Ashley Hagen have reported that going digital gave them the freedom to step away from relying solely on live classes while still serving students globally.

Almost anything you already teach can be turned into a digital format.

• Pre-recorded video courses
• Downloadable ebooks or pose guides
• Guided meditation or yoga Nidra audio tracks
• Membership sites with ongoing class access
• Printable resources like journals or class planners

According to Yoga Alliance data, most instructors rely on multiple income streams to cover living expenses. Digital products are among the most scalable because, unlike a one-off workshop, they can be sold repeatedly with little extra cost. Some teachers have built entire careers offering online courses in specialized areas such as philosophy and anatomy.

Check out the Definitive Guide to Yoga Teacher Income Streams

Start small, stay practical, and use tools that make the process simple.

1. Pick your format: Choose a product that plays to your strengths (video, audio, or written).
2. Outline content: Plan lessons, chapters, or sessions.
3. Create with basic tools: Use a smartphone, good lighting, and a clip-on mic for video; or just a laptop for writing.
4. Edit and polish: Make sure your content is clear and student-friendly.
5. Choose a platform: Options include Teachable, Thinkific, or Gumroad for downloads.
6. Set a fair price and launch: Keep it affordable but don’t undervalue your work.

As yoga business educators note, “Everything is learnable.” With today’s beginner-friendly platforms, teachers with no tech experience have successfully launched products.

Marketing doesn’t mean being “salesy.” It means making sure students know your resource exists and understand its value.

• Share free tips or mini-classes on Instagram, YouTube, or newsletters.
• Let in-person students know about your online resources.
• Offer a free sample (like a short video or chapter) to encourage sign-ups.
• Build an email list. Even 100 engaged subscribers can generate steady sales.

Industry reports show that teachers who actively market themselves earn more than equally skilled teachers who don’t. Adriene Mishler, for example, built her Yoga With Adriene empire by combining free YouTube content with premium digital offerings. Even small-scale teachers succeed this way: Bettina Rae reported that 90% of her yoga income comes from online memberships and courses.

Income potential ranges from side-hustle to six figures, depending on reach and consistency.

• Beginners often earn a few hundred dollars a month.
• Mid-level teachers can replace studio income with memberships and courses.
• A few “yoga-preneurs” reach six-figure annual incomes by scaling their offerings.

Most yoga teachers make modest income from in-person classes (often $20–$50 per session). By contrast, even a small digital course priced at $100 can generate $10,000 if 100 students enroll. Teachers like Adriene Mishler prove the high ceiling, earning millions annually, though even small-scale results can significantly improve financial stability for everyday instructors.

Q: Do I need a big social media following?
No. A small, engaged group of students can generate steady sales. Quality of connection matters more than follower count.

Q: What’s the easiest product to start with?
Many teachers begin with a simple PDF guide or a short video series. Start with what feels manageable.

Q: How should I price my product?
Research similar offerings. Short guides may sell for $10–$30; full courses often range from $50–$300. Don’t undervalue your expertise.

Q: Which platform is best?
All-in-one platforms like Teachable or Thinkific are popular for courses. For downloads, Gumroad or your own WordPress site works well.

Creating yoga digital products is one of the smartest ways to diversify your teaching career. It allows you to serve more students, build income streams not tied to class hours, and share your expertise in new creative formats. Start simple, focus on value, and remember: your unique teaching style is what students will connect with.